Our Story
One Family. One Message. Millions of Hearts.
A caramel-brown bear with a heart for everyone.
Bigtime is the caramel-brown bear with a heart for everyone. Known by his signature black beard and the affirmation he wears on his bandana, he leads his family and friends with one simple, powerful message: Choose Love Over Hate.
Bigtime the Encouraging Bear is a children's empowerment, education and merchandise brand built to spread love and positivity throughout underserved communities. Through plush toys, books, classroom resources and live events, Bigtime and his family teach children the life lessons that help them grow into kind, confident, peaceful people.
Every character carries a lesson.
Wisdom, gentleness, love, vision, joy, peace, awareness, strength and street-smarts. Together they help children make good choices, treat others with kindness and believe in themselves.
Love
The root of every lesson we teach.
Kindness
Small acts. Big ripples. Every day.
Awareness
See yourself. See others. See clearly.
Peace
Soft hearts change loud rooms.
Strength
Courage is a muscle. We help kids grow it.
Positive Choices
Choose love. Choose brave. Choose you.